To protect the premium value of Scrum Alliance credentials and ensure consistent representation of our credentials in the market, we have established a Minimum Advertised Price (MAP) Policy for public course listings. This article outlines the policy, timeline, and what it means for our training partners.
MAP Policy Summary
What is a MAP policy?
Scrum Alliance’s MAP policy sets a minimum price for how Scrum Alliance courses may be publicly advertised. It does not limit what training partners can charge in private negotiations or direct sales.
Why has Scrum Alliance established a MAP policy?
Scrum Alliance has unilaterally established the MAP policy to preserve the premium positioning and brand value of Scrum Alliance credentials and prevent brand damage from deeply discounted public listings.
What does the MAP policy apply to?
All public Scrum Alliance course listings by CSTs, CSATs, and REAs, as well as any sales or marketing partners they work with, that include an advertised price—including course search, websites, ads, third-party partner platforms, and social media. It does not apply to private or unlisted courses.
When is the MAP policy effective?
August 1, 2025.
Where does the MAP policy apply?
At this time the policy only applies to courses listed or advertised in the United States, Canada, and India, regardless of the training partner’s location.
Frequently Asked Questions (FAQ)
Where can I find the MAP policy?
It’s available to training partners through your Scrum Alliance logged-in dashboard.
Does the MAP policy affect what I can charge?
No. You can charge any amount you choose. The MAP policy only affects publicly listed advertised prices.
What are the minimum advertised price amounts?
- One MAP value for CSM/CSPO
- One MAP value for all other certifications
- A per-hour MAP for microcredentials
What counts as a “public” course?
Any course advertised publicly—on Scrum Alliance, your website, emails, or social media. Courses not promoted or available publicly (e.g., private enterprise training) are not subject to MAP.
What happens if I violate the MAP policy?
First, you’ll receive a warning. Continued noncompliance may lead to suspension or loss of training rights
Can I offer discounts in private?
Yes. You may offer any price privately to customers, as long as the course is not publicly advertised.
To whom does the MAP policy apply?
All Scrum Alliance training partners, including REAs, trainer organizations, and CSTs/CSATs, and any third-party partners through which they list, market, or otherwise promote public courses.
Will a trainer be penalized if they are listed as the trainer on a course by a REA or other training company that violates the MAP policy?
The training organization that lists the course will be the entity held responsible for the course’s MAP compliance.
If a training partner’s website is available globally, how will Scrum Alliance determine whether any minimum advertised price applies?
Scrum Alliance will focus on the market to which the course is being advertised. If the training partner has US courses listed on course search, those course search listings and the courses linked from the ‘Register’ button will be subject to the US minimum advertised price amount.
Can I advertise a course with a discount?
Yes, the MAP Policy permits publicly advertised discounts up to 30%, provided that the ultimate advertised price after applying all publicly promoted discounts is not below the applicable MAP amount for the region in which the Course is advertised.
Still have questions? Contact Support.